AiThority Interview Series with Marc Naddell, VP of Marketing at Gyrfalcon Technology
What is your role and how has your journey been into AI?
My role at GTI is Vice President of Marketing and my mission is to drive awareness of the company’s offerings and technologies that result in broad brand awareness, new business opportunities, and revenue growth. I was drawn to Gyrfalcon Technology because I have a pioneering orientation and have always been drawn to emerging technologies and nascent markets. GTI (Gyrfalcon Technology, Inc.) has to innovate and introduce new technology and solutions since founding at the beginning of 2017. In the past, I had tried to develop automated solutions with different technologies and finally saw an opportunity to make those ideas happen to work for a company like GTI that is an emerging leader in AI technology.
How has developed ‘Artificial Intelligence at the edge?’ As a Marketing Leader, how much does one need to know about technology?
Needing to know about technology as a Marketing leader, in my opinion, is critical. If I don’t deeply understand why something works and how to apply it, I can’t educate and explain to the partners, customers or end users. AI is becoming a buzz word. We hear it all day long. People are saturated with the phrase. It is critical for marketing leaders to understand nuances and competitive differentiation of Edge AI computing. Every company defines the market to audiences in terms of its own specific advantages and competencies, so marketers need to understand the value proposition and sustainable advantages of its offerings so that positioning and messaging can shape the market to their own advantage with decision makers. I need to understand the differences in SemiconductorArchitectures, Deep Learning Neural Networks, AI frameworks, use cases, model development methods, and Market Segment requirements.
What is Edge Computing?
GTI is a disruptor in the Edge Computing market, with 100% proprietary technology protected by more than 70 patents (awarded and in the process). Our technology enables an edge device to be embedded with an accelerator chip that works with an embedded host processor to deliver an AI-enabled solution locally, without the need of a remote cloud AI service. The accelerator chip will have an AI model loaded into it, and as the edge device captures local images or audio, the devices host processor can route that data to the accelerator to determine results based on the loaded AI model, as needed by the applications running on the device and managed by the host processor. Edge AI computing is the growing wave of the overall AI market, the least well served (for now) and generating the most interest. End users and organizations are eager to have more edge solutions for AI because the user experiences are better by eliminating latency from network-based cloud AI, they also worry about security issues deriving from access of private or enterprise data necessary for Cloud AI and it is inherently less energy efficient when edge AI is an option. All factors that are leading to edge, cloud and hybrid edge/cloud AI scenarios in our future.
Which geographical regions are you currently targeting for your marketing initiatives (EMEA, APAC, Americas)?
We are headquartered in Milpitas, CA, in the heart of Silicon Valley, so of course, we are very active there and across the US. We also have customer support offices in Japan, South Korea, and China, and have active and growing customer bases in those countries. Those are our two strongest regions, North America and Asia, though since we opened up our developer portal we have attracted a significant number of new customers originating in Europe, Israel, and South America. We have an inexpensive USB based developer hardware offering that includes an embedded AI accelerator, and usable to developers with windows or Linux laptops or a raspberry by development board, which has helped make our technology accessible to a new range of customers.
What makes GTI’s offering stand out in the market?
GTI has the strongest fundamental AI acceleration technology, which will enable customers to develop leading solutions for a range of markets across the broad spectrum of AI, starting with the smallest IoTendpoints on the edge, and scaling to support sophisticated datacentre based cloud AI solutions. The technology was designed from scratch to be optimized for AI, so it is able to have leadership capabilities in critical attributes, such as processing speed (2.8 TOPS), precision, low power use (300mW), chip cost and chip size (7mm x 7mm). Whether you are creating an AI solution for the edge or the cloud, our technology and chips will bring customers advantages in the market. Our fundamental technology is so powerful that we can outperform alternative methods of Edge AIcomputing using 28nm process technology, even when others make the significant and costly investment to produce their technology on more aggressive 16nm or 14nm process technologies. Our fundamentals are so robust, that should we ever decide to use more aggressive process technologies, these competing technologies will have nowhere to go.
Which industries will truly benefit from GTI’s product?
The consumer electronics industry will truly benefit from our offerings. With our ability to lead on performance, power usage, cost, and size, there will be a tremendous range of devices that can be augmented with AI, and feasible at mass-market volumes. Performance drives the user experience, as no one likes products that have high latency in their user interfaces. Power usage drives both suitable ownership economics because energy costs money and convenience as users hate to constantly need to recharge their devices. Cost is always a factor for consumer electronics, as every element on the bill of materials will get multiplied by the manufacturer as a part of the process in determining their product costs, so our ability to use mature process technologies is a component in keeping our cost advantage while delivering all the other advantages to the consumer. Our flexibility to offer our technology in very small chip sizes enables our technology to be designed into very small smart home and consumer electronic devices with broad diversity in form factors.
Do you think that future technological innovations will be dominated by AI?
AI will be a dominating technology, much as wireless connectivity and Internet technology have been driving industry and economic growth since the mid-1990s. AI has existing since the late 1950s, but it has taken decades for all the pieces to fall into place to enable the explosion of interest and now deployments of solutions. AI will drive conveniences, personalization, and gains in productivity while enabling new ranges of services and applications (and content) to emerge. Enhanced safety and security will also result in many domains, including homes, cities, and industrial environments and in the enterprise. Even the way solutions are developed will be impacted, in some cases offering more flexibility, and in other cases more simplicity in design and usage.
How do you keep updated about the latest trends in technological space?
I follow trends online and subscribe to newsletters. I also attend many meet-ups and conferences. Peers have tremendous insights, and can even share an alternative perspective on a shared news item which is enlightening. I like working with industry analysts, and by sharing information about our products, you will get great market information and feedback from those experts.
What are you currently reading?
I am currently reading “Loonshots: how to nurture crazy ideas that win wars, cure diseases and transform industries”, by Safi Bahcall. It is a perfect book for those working with emerging technologies and nascent industries. There are so many incumbent players with their obsolete technologies needing disruption and in some areas a lack of momentum from a lack of standards, that you need ideas on how to create the excitement for a new approach, and to get your offering “above the noise floor”.
What is that one gadget/application that you cannot live without?
I am not a big fan of dependence on smartphones, but that being said, I do love YouTube. I realize that is a quite mundane service, but it is so broad and deep on content that I can subscribe to documentary and news streams, and also receive music by my favorite artists. No matter where I am, I have access to entertainment, news, and educational content through that service. At the gym, doing chores around the house, while shopping or even working on a presentation, I have content when and where I need it.
Tag one person whose answers you would like to read about the same set of questions?
If not into marketing, what would have been your alternate career choice?
If I wasn’t in Marketing, I would love to be a professor in Ancient Roman History.
Where do we see GTI five years down the line?
In five years, GTI will be viewed as a leader in AI processing across a very broad range of market verticals and horizontals. You will see the company working with industry leaders providing AI solutions in personal mobile edge devices, in IoT devices used in the smart home/office, in smart cities, in the enterprise, and in industrial applications, as well as being a preferred solution in data centers supporting cloud AI services.
Thank you, Marc! That was fun and hope to see you back on AiThority soon.