Video standards driving mass market opportunities

To ensure we have video data that leverages the efficiency and performance of machine users, we need standards to protect the compatibility across device manufacturers, content creators and service providers to support mass market adoption.

With over 40 years of ensuring that there are media standards enabling compatibility across manufacturers, industries and countries, MPEG has addressed these requirements with input and contributions from users, governments and industry.

In January 2019, CDVA became a standard within MPEG7.

CDVA extracts features from within video to auto-tag frames with searchable metadata supporting superior search methods and enables new services.

This is the first of a new generation of standards emerging to address the broadening range of applications evolving from artificial intelligence technologies, as Video Coding for Machines (VCM)

The industry needs standards to support growth and adoption in innovation, and with so many applications being driven by video data, the right standards will accelerate availability of interoperable solutions across industries.

The mobile phone industry was fragmented before the 1990’s with many competing technologies and varieties. It took global standards to support the exponential growth benefitting operators, equipment makers and end-users. AI will have a similar benefit by leveraging a video data standard that provides new capabilities and compatibilities.

Here is just one example of how CDVA can use basic images to drive low-latency, energy efficient searches that would be useful in a variety of solutions across industries. Taking a visual input, a solution can use extracted features to locate video with matching features.

Each industry will find compelling and diverse applications enabled by allowing the machines to create and use their own form of video data that results in lower latency solutions, requiring 99% less of the network distribution resources and using 99% less storage. Tremendous cost advantages coupled with superior capabilities…..